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Job Details

Category: Surfing For Farmers - National Coordinator
Location: Nationwide

Rural Directions

National Coordinator

Reference: #888052


Surfing for Farmers (SFF) is an initiative that is helping improve mental health and wellbeing in New Zealand rural communities. Launched in Gisborne in 2018 by Stephen Thomson, people around the country saw the success of the   Gisborne model and reached out to replicate the programme in 20 other regions around New Zealand.

SFF currently runs for approximately 13 weeks, starting in December through to late March, on a weekday evening at regional surf beaches. The learn-to-surf programme provides an opportunity for farmers to step away from what can be an all-consuming business, get fresh air, exercise, and interact with other farmers, rural families, and industry professionals.

For more information on Surfing for Farmers please follow this link


The National Coordinator will continue to develop and grow the Surfing for Farmers brand. This role will include regular communication with the regional organisers and head coaches to ensure events run smoothly. A key component of this role is maintaining current sponsorship through regular communication with all sponsors, as well as securing new sponsorship. Other key responsibilities include funding through grant applications, enhancing brand awareness and online presence, research around other initiatives, as well as relevant financial reporting.

Reporting to the Chairman of the Board, this role is minimum 25 hours per week with the opportunity for the hours to grow. It is a requirement to be available to travel to each region to cultivate new relationships with stakeholders, ensuring a positive market presence. New initiatives and fresh thinking will be welcomed to increase awareness and revenue, you will thrive on challenge and enjoy the variety and diversity this role offers.


You will be self-motivated individual, who operates with a high level of autonomy and will bring the following:

  • Administration experience such as invoicing through Xero.
  • Excellent oral and written skills - you will have a good grasp of the English language and be proficient with writing and grammatically advanced.
  • Strong relationship management skills and established networks in the primary industry would be beneficial.
  • Proficiency with relevant technology and willingness to incorporate it into your day-to-day work.
  • Website development and maintenance skills, as well as social media experience.
  • Microsoft Office Suite (e.g., Word, Excel, PowerPoint, Outlook).
  • Full New Zealand Driver’s Licence.


The role of National Coordinator is an exciting opportunity to be part of a rewarding initiative that will change the lives of many rural New Zealanders. You will work with well-established people within the industry and use your networks to build relationships and increase awareness for mental health within New Zealand’s rural communities.

You will have the flexibility to work anywhere in NZ from home and manage your own working week.

There is an attractive hourly rate on offer that will reflect experience and the costs associated with providing your own tools (laptop, phone, and vehicle) to fulfil the role. The hours worked may be negotiated to enable the right person to fit into this role.

Training will be provided, and further education is encouraged, enabling professional and personal development.

This is a unique role that is rare to the market, don’t miss out – Apply today!


For more information or to apply please visit or give the Rural Directions team a call on 06 871 0450 for a confidential chat (Ref# 888052).

Applications close Monday 6th June 2022

Due to border restrictions, we may only be able to consider candidates currently residing in New Zealand with full work eligibility, or NZ citizens/residents returning home in 2022.

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Date Posted: 2022-05-16


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